I've spent over a decade figuring out what makes people actually change — not just learn something new, but carry it with them and use it.
After thousands of hours in rooms with managers, executives, and teams across industries, I've become deeply convinced of one thing: the quality of the experience in the room is what determines whether learning transfers to real life.
Content matters. Design matters. But the moment a group of people genuinely connects with an idea — when the conversation shifts and you can feel it — that's where real change starts. Creating those moments consistently, intentionally, and skillfully is what I've built my career around.
ethos learning exists because organizations deserve learning experiences that are worth their people's time. Not just well-designed — but alive in the room.
Jared Douglas | Founder, ethos learning
I started my career as a consultant, partnering with organizations across advertising, finance, technology, and consumer goods to design and deliver programs that drove real behavior change. That work gave me a deep respect for the distance between a well-intentioned training program and one that genuinely shifts how people work — and a commitment to closing that gap.
I then led the North American learning function at Momentum Worldwide, a global ad agency, where I owned the full learning lifecycle: identifying what needed to change, designing the program, delivering it, and measuring whether it worked.
From there, I spent over five years at the Association for Talent Development (ATD) — the leading professional organization in the L&D field — designing and facilitating programs for fellow practitioners. Teaching other learning professionals how to facilitate is one of the most rigorous ways to deepen your own craft, and those years sharpened mine considerably.
That immersion led to co-authoring Facilitation in Action, published by ATD — an exploration of the judgment, skill, and intentionality that define great facilitation.
I hold a B.A. in Psychology from Binghamton University and an M.S. in Industrial-Organizational Psychology from Baruch College. That foundation in how people think, behave, and grow in organizational contexts shapes everything I design and every room I walk into.
Facilitation is about mastering how to deliver an engaging learning experience, all in the effort of improving workplace performance. It’s also about developing your unique approach and building confidence in it so you can achieve your facilitation goals.
In Facilitation in Action, four master ATD facilitators open your eyes to the range of facilitation methods and techniques and help you find your authentic training style.
I'm endlessly curious about the psychology of performance — the beliefs, habits, and relationships that shape what people are capable of at work. It's a thread that runs through every program I build and every session I lead.
I keep my client roster intentionally focused. That means every organization I work with gets my direct involvement — in the design, in the room, and in the follow-through.
If you're exploring a communication, leadership, or management program for your team, I'd love to hear what you're working on.